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Deborah Pierrel

Curious by nature.
Builder at heart.

Titles tell part of the story. What happened between them is where it gets interesting.

Thirty years in, the throughline is simple.

I have to care about the work itself, not just the result. I'm drawn to opportunities where I can see real value to create, something worth figuring out, and a reason to be fully invested in the outcome. That’s when I’m all in.

That's taken me across industries and into some unexpected chapters, but what pulls me in has stayed remarkably consistent: I can contribute something meaningful, keep learning, and genuinely enjoy the work of getting there.

Sometimes, the numbers tell a pretty good story

$3M

raised in 48 hours, relying on community trust alone

$90K → $1.3M

(1,350%) revenue growth in 3 years, hotel repositioning

$23M

peak annual budget; built and scaled sales & operations, expanding technology, training, and capacity while growing revenue and improving margin y/y

$2.5M

saved by consolidating 6 enterprise platforms across 4 acquisitions

34

concurrent projects: Systems, operations & capital

4X

year-over-year revenue growth

Innovate Aspire Inspire